but I think just changing the water will suffice.” -Eric C. They came with a pamphlet with thorough care instructions, such as where to trim the stems, the best watering methods, and even where to place them at home for optimal survival. The arrangements also arrived in bud form, which meant that they lasted for well over a week as they bloomed more and more each day. Neither delivery bore signs of discoloration or wilting, which made the pricey $25 expedited shipping fee hurt a little less. Inside, the stems were attached to the box using a plastic cable tie to ensure the bouquet remained in place during travel. The arrangements arrived in a spacious box where the bouquet was wrapped in layers of wax paper and a thin burlap cloth, with a blue cloth ribbon bow on top. The packaging was consistent and the blooms were in excellent condition. It’s safe to say that both of our recipients were wowed by Farmgirl Flowers. The process was seamless and easy, and it took roughly 5 minutes to sort it all out. We went with a replacement bouquet, which was to be delivered a week after our chat. They offered the following as a fix: promotional credit for future purchases, a replacement bouquet, or a refund. When we reached out to Bouqs’ customer service reps (they’re only operating via an online Chat function due to pandemic-related closures), they were easily accessible. Suffice it to say, being trapped in a box for that period of time took a toll on the blooms, and the flowers were wilted and brown. Our recipient was only able to get the bouquet five days later. After an unsuccessful delivery attempt, the arrangement was sent to a nearby FedEx On-Site location, where it needed to be picked up. Our Los Angeles recipient had an issue with hers (shown above right). “The gerbera daisies had little nets on them to keep them closed/protected as well as straws on the stems to keep them upright.” -Amanda A. It looked exactly as pictured online, the stems were fresh upon arrival, and the mix of blooms in the arrangement gave it a wildflower feel. Our Seattle recipient was very pleased with the Bouqs arrangement (shown above left). We learned that quality not only comes with a price but also varies based on the bouquet’s destination. If one can count on getting a quality product when ordering a bouquet worth hundreds of dollars, can the same be said for a $50 selection? So we set a price cap to make things a little more interesting. And though shoppers are paying for convenience, service, and often the personal touch of a local florist, quality isn’t always guaranteed. While $60 can get you 50 stemmed roses at a wholesale retailer, the same bundle at an online flower delivery service can run upward of $200-and that’s before shipping and handling fees. Ordering flowers from online delivery services can be expensive and not always transparent. We whittled that list down and settled on a grouping that allowed us to compare heritage brands with DTC newcomers:ġ | Bouqs | Farmgirl Flowers | Proflowers | Teleflora | UrbanStems To narrow our search, CR experts provided a short list of the most sought-after and searched-for brands in the market right now. And then there are direct-to-consumer (DTC) businesses that take on a bespoke approach-like Farmgirl Flowers-with the intention of contrasting the surplus of options found on traditional sites. There are the heritage brands like FTD (originally founded as the Florists’ Telegraph Delivery Association in 1910) and, which carry hundreds of bouquets in an array of colors and styles. In the past decade, there has been an influx of floral delivery and subscription services. When we chose the companies to order flowers from, we had our work cut out for us.
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